Australian online sportsbetting operator BlueBet Holdings Limited has announced the signing of a deal that has seen it make a ‘strategic investment’ in British free-play gamification innovator Low6 Limited.
The Sydney-headquartered firm used an official press release (pdf) to declare that Low6 Limited specializes is supplying online sportsbetting operators around the globe with a range of ‘white-label’ gamification services. The company also stated that these advances include ‘branded gaming experiences across multiple game formats’ such as the Picks, Fantasy, Brackets and Trivia titles that help partners to improve their customer engagement, retention and acquisition activities.
Alluring aim:
BlueBet Holdings Limited disclosed that the $500,000 outlay is t…